[BlackDeath3]

Lesson learned - ensure that your infrastructure can handle your times of peak interest before launching your product.

[j2kun]

I heard this analogy when I was at Amazon: the internet is like a party where your worst fear is not that nobody will show up, but that EVERYBODY will show up.

They used it as a marketing pitch for AWS/EC2

[StavrosK]

Hard to do when you don't know how many visitors you'll have to handle...