[jasonkester]

I'm curious as to why the parent is being downvoted. He asked an honest question that raises a valid point: Who are these guys, and if [he's] never heard of them, why is this news?

As far as I can tell, they're an online shoe store that focuses on customer service. I've never personally used them or been to their site, but I hear the occasional good story about them.

[ekanes]

I think the parent was downvoted for asking people to explain it to him, versus typing "Zappos" into Google, and then clicking "Search".