[higherpurpose]

I doubt it's a ploy. I saw people commenting about doing this early this morning, in r/Bitcoin, so this seems something that came from the community as a form of protest.

The Bitcoin community has been getting increasingly more frustrated with each Bitcoin-related app being banned by Apple. This just broke the camel's back, because Blockchain is very popular, and it was also one of the very last Bitcoin apps to remain in the store (the final line of defense, if you will).

Also, it's sad to see that people don't even question Apple's policies anymore, no matter how ridiculous they are. They just throw it as "oh, well it was Apple's policy that they didn't want a Bitcoin app (was it?!) - so it's their fault!".