[InclinedPlane]

Amazon is already a far more diversified company than google. Google's revenue breaks down into: search, network (backbone ISP), and "other". Under "other" is gmail, gdocs, youtube, android, everything that isn't search. Google is very, very bad at productizing and monetiziation. They are even worse at maintaining customer relations with anyone other than advertisers. The same is not true of amazon, who began as a bookstore and have only become more and more diversified over time.