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by jonnathanson
4518 days ago
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They are attempting to produce movies and TV shows, though they're not having the creative or commercial success that Netflix has. This may have something to do with motivation, and with the resources committed accordingly. Netflix is a TV and movie company, and it saw original content as a life-or-death strategic imperative. So it gladly spent $100M on "House of Cards," right off the bat. Amazon is a much larger, more diversified retailer, for whom TV and movies are but one small slice of a much bigger pie. Amazon hasn't taken this area as seriously as Netflix has, possibly because it doesn't consider the mission to be as central to its very existence. Its output, to date, has been fairly unimpressive and unambitious. ("Alpha House" and "Betas" have high-caliber casts and writing staffs, but word on the street is that the shows were ordered and rushed into production as a competitive answer to Netflix's recent successes.) |
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