[rkangel]

Not actually explaining what service you provide is a common problem, and I don't think providing a link covers it. You should have a short description, and use it everywhere that isn't aimed at established customers.

If you want to see a classic example of failing to do this, have a look at the basecamp website (https://basecamp.com/). Here's the game - pretend REALLY hard that you have no idea what Basecamp is and does (like me, yesterday), then visit that homepage to find out. It doesn't tell you, at least, nowhere obvious. Sure, they talk a lot about "helping people to complete projects", but that could mean a communications tool, a scheduler, a bug tracker, whatever.

This is a surprisingly common problem with landing pages. The people putting it up are so used to knowing exactly what the service is that they forget they have to explain the very basics to everyone else.