[MechanicalTwerk]

I like how the article introduces Twitter as "Microblogging site Twitter..." as if you haven't heard of Twitter but are familiar with this thing called microblogging.

[Jare]

I think it's more about making Twitter sound less relevant, as if it is "one of many".

[dublinben]

Isn't it though?

[staunch]

Yes, in the same sense that Google is just "one of many" available search engines.

[sgustard]

Photo-sharing site Facebook...

[swordfish0321]

Lol. Also +1 re mechanical twerk