[latortuga]

This is distressingly common, especially among pre-launch startups. It usually goes like this:

1. Set up launch page with a name that has nothing to do with what the product does. 2. Collect emails 3. Wait 4 months 4. Email me and assume that of course I remember who you are, what you do, and why I was interested.

It's mind-bendingly crazy to email me and assume such a thing yet it happens over and over. I used to email them back and say "Who are you? Why don't you just say who and what you are in the first sentence of your email?"

At the risk of being accused of pandering to the community, patio11 actually does a remarkably awesome job of not doing this in his newsletters. The first sentence of his email is always "Hey this is patio11, you signed up to receive my thoughts about software, unsubscribe at the bottom if you don't want this anymore."

[patio11]

Thanks, glad people appreciate that. (I feel occasional pangs of regret that literally the first thing under my salutation is the permission reminder, but it always struck me as the right call. I used to put an unsubscribe link in the first sentence, too, but people told me it was way too easy to hit on an iPhone accidentally, so now I think the boilerplate says something like "Scroll way to the bottom and one click will take care of it.")