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by redmattred
4514 days ago
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Focusing on reactivating their disengaged users is likely not the most effective use of their time at this point. With a relatively young product, they're probably right to be focusing their time and energy on filling in product gaps and letting their audience know about it. There is a time and place for complex, context aware email marketing, but they're probably not there yet. That being said, it wouldn't hurt to start off with a simple sentence that reminds/reaffirms the value of their product to everyone. |
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I think most newsletters could benefit from this, particularly if they're going out ~once a month or less. patio11 does a good job of this with a quick two sentence introduction: (1) who is it and (2) why am I getting this.