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by chiph
4516 days ago
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Every SaaS firm I've worked at knew they should be doing this, but didn't. They always rated new features and bugfixes ahead of putting the hooks in to identify who isn't using the product. All it really takes is a query to return the contact info of active (paying) customers who haven't logged in for 30-45-60 days and ship the report to the sales & marketing departments for followup & analysis. |
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