All you are saying is that the transition to 30kW of ASICs will not happen overnight. If you stopped at 1W, you would quickly find that you are making less money than you were before -- your competitors will also switch to ASICs, and will consume more than 1W because they want to make more money.
To put it another way, not going to 30kW of ASICs is equivalent to taking 30kW of PC mining hardware and turning some of it off (in a pre-ASIC world where PCs are the most efficient mining hardware available).
To put it another way, not going to 30kW of ASICs is equivalent to taking 30kW of PC mining hardware and turning some of it off (in a pre-ASIC world where PCs are the most efficient mining hardware available).