[Lol_Lolovici]

I don't how you read the article and understood that he recommends to "keep things the way they are" as you say.

Godin stated the exact thing that you say: "Instead of squandering it in a long, slow, death spiral, do something else. Buy a new platform. Move...."

What I understand Godin says is that if you cut costs you shouldn't do that just to keep the company afloat but to invest the money you "saved" in something new.