[spaceborn]

> the article's credibility is killed by the use of the word dead

How? The author clearly doesn't mean "out of business" when he says "dead". He means that what Microsoft once was, or what it represented, is dead. The idea once conveyed by the word "Microsoft" is dead. It's not sensationalist clickbait, it's a metaphor.

[TwoBit]

Well he may mean that, but that's not what comes to mind when most people think of the word "dead." And picking that particular word to use as liberally as he does comes across as overly dramatic.

[spaceborn]

I suspect this article may have been written for an audience with a collectively higher level of reading comprehension than what you describe.

[adamconroy]

If they were really dead he wouldn't need to say it, it wouldn't be of interest to say it, and he wouldn't have bothered saying it. Microsoft only needs to be concerned when people stop banging on about them.

It would have been better if had said he wished they were dead because he doesn't like them, or because he thinks they are bullies or he thinks they are ruining the web or something of that nature. I would respect that.