Oh my god, that's ridiculous. Nobody spends half an hour a day waiting on auto updates. The update downloads in the background and takes just a few seconds to install after restarting the browser.
in fact, it doesnt even "restart it". its applied whenever the user restart the browser. it only notifies the user if he never restart the browser, after a day or two..
Then Mozilla Thunderbird, then TortoiseGit, then TortoitseSVN, then Sublime Text Editor, then Notepad++, then Notepad++ informs me there is an update of a plugin that I never use, then VLC media player, then Google Chrome, then Oracle VirtualBox, then Visual Studio proudly announces a service pack, then Windows informs me that it wants to reboot in 10 minutes.
I strongly dislike the fact that almost every single piece of software wants to also install some kind of always running service to manage updates. It should be an OS hook that programs can use when they are first installed, and can be completely managed by the user if they care.
I have a Windows 7 PC but it is only used perhaps once every week or two (and usually for just a few minutes at a time). It's certainly not the best tool I've ever seen but Chocolatey [0] makes keeping (nearly all) my installed applications up-to-date very easy.