"Mail order" seems like the tip of the iceberg of what these guys could do. I shouldn't have to use a pharmacy for my prescriptions or the supplements/vitamins I take.
Exactly. At first, it seems simple, but a lot of complexity behind the curtain and huge potential. Pharma and pharma distribution is a massive industry and provided they're able to scale and prove the model, they could go on to do a lot of other really interesting things.