[jredwards]

Game of Thrones has that mentality built in already though, since half of the watchers already know the story from the books. That may be a unique eco-system. I know the subreddits built around GoT and ASOIAF have intricate spoiler systems built in.

[bogs_carut]

True, and it's a fair point. With that said, that isn't the case with my example -- none of my social circle has read the books.