[efuquen]

"People are going to call the app by Facebook "Facebook Paper" because "Paper" is simply too generic."

I don't know where you're getting this idea from, every article I've seen has had a fine time just referring to the app as 'Paper'. All the marketing material is clearly just referring to this as 'Paper', I strongly strongly doubt Facebook want's anyone to refer to the app as 'Facebook Paper'. And I certainly don't think it's too generic, I saw the original 'Paper' app being referred to as 'Paper' just fine before Facebook came out with an identically named app.