[throwaway420]

There's a very real possibility that FiftyThree is going to get impacted in all kinds of searches because of this. I don't begrudge them for taking advantage of a marketing opportunity that will get written about in the media that they'd be fools to not take advantage of. Their business could conceivably be on the line.

You're certainly free to disagree or feel all the sympathy you want to for Facebook here, but I don't think most people would see it the same way.

[qq66]

These are the risks of choosing a product name that is one of the most common items in the world. The benefits are familiarity and comfort; the risk is that anyone can start using it.

[madoublet]

It could also have a positive effect by increasing the overall search volume for that term.