[shanselman]

Companies, even hip web 3.0 companies, need to stop taking generic common nouns and declaring them trademarks. From Surface to Paper, these names are far too easy to confuse.

[jonny_eh]

I recall people complaining about all the made up words being used for company names from the web 2.0 era.

[stusmall]

I like that Microsoft even stepped on their own toes with Surface. When something comes up about it sometimes I have to clarify if its about the tablet or the "big ass table"