[LambdaAlmighty]

People who never tried, imagine creating a new product (not to say a "disruptive" product) is a simple A-B-C process:

* talk to potential customers

* do it!

* PROFIT

Whereas unless you are an expert yourself in the domain you're entering, it's almost hopeless.

People/businesses don't know what they want, until it's presented to them on a golden platter and all of their colleagues/competitors are already braying about it.

[mattfenwick]

Totally agree. Programmers should understand the value of intimately knowing the domain. "Customers don't know what they want" is part of the game, and as such is not an acceptable excuse for building poor software.

[davodesign84]

Apologies but I had to. http://www.youtube.com/watch?v=tO5sxLapAts