[10feet]

1) I guess we shouldn't try to implement anything, because if it was a viable business model, someone would have already done it, right? You can used this argument against anything.

This is the perfect time for people who actually work, so most people with a disposable income.

[elemeno]

Not at all.

However if you're going to enter a market that already has multiple players and can be assumed to be competitive then surely it's important to understand why your competitors aren't doing whatever your idea is as it's likely to suggest if your idea might not be feasible, or profitable, or if there's another issue that might get in the way that you don't know about yet. Of course on the other hand it might tell you why it's not a good idea for them, but is a good idea for you - they might be burdened with legacy systems that would need to be rewritten to deal with deliveries after 5pm. They might have employee contracts which are hard to renegotiate. They might have hubs that are too far away from their delivery sites to make a shorter delivery run profitable after employee time and fuel costs are taken into account. But unless you're willing to ask the question, you're not going to know are you.