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by mootpointer 4518 days ago
To me it seems that all this talk of "Google took away my data" is rather silly. From what I can tell, Google Analytics previously would get keyword data from referrer data, which is not passed on when using https. Thus the lack of keyword data is attributable to Google improving their search experience.

I have heard arguments suggesting that Google does indeed have the search referral data, but it is not as easily attributable as when you could rely on http referrers, since it requires matching clicks on a SERP (which powers the webmaster tools data which you get) with people landing on your site. Not impossible, but not trivial either.

It would be really nice to know which search terms people are converting on (for reasons othan SEO). Unfortunately, we don't have that luxury at the moment.