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by Ologn 4519 days ago
From what I have read, and from what I know of my limited experience, most of the money on IAP games are made from "whales". Most people will download and just play the free levels. Others will spend a little. Some people spend a lot, and from what I know, many of them can afford it. If you offer a $100 super sword they will buy it. This is something to bear in mind as to how these companies structure pricing.