[glimcat]

I started using Mailgun recently - and I wasn't aware that you had this as a feature, or I would have been using it.

The only use case you really market is as an API. At least that I've been exposed to, across several channels, after actively investigating which ESP I wanted to use, after actively paying attention to marketing from you and your main competitors for several years. So...yeah.

I can find documentation easily enough now that I know to check the docs for it, but maybe it's more an issue with publicizing this aspect of the service?

[ferrantim]

Thanks for the comments. We hid the feature for a year once we announced the end-of-life so that's probably why you didn't know about it. Before that, it was a major part of our website/marketing. This is one of the tough things about a SaaS business, figuring out where to focus. Curious how others have handled making end of life product decisions.

[glimcat]

That's often the best way to handle it, yeah.

I'm curious what motivated the switch-off - compared to the LTV-weighted number of users attracted or retained, was it consuming too much support time, compute resources, dev maintenance hours, team mindshare?

It seems like a case of "this isn't working for us so we need to stop having it on our list of things to think about," but maybe there were other inciting factors for the EOL decision?