[bronbron]

It's not at all corp speak... are you serious?

It's the same idea behind Facebook trying to buy Snapchat. Facebook realizes another team is much more innovative & successful than them in attracting young users, so they try and spend money to acquire that talent and invest in that team's innovative ability (pay $3B now to realize >$3B revenue in the future).

[product50]

Comparing Facebook to Zynga is like comparing an astronaut to a bed ridden granny. They may believe they have acquired something which is innovative and defensible - but the kind of morale and culture Zynga has will completely overpower anything they do. I will definitely be interested in seeing how many NaturalMotion employees stick around - I am assuming most of them got big payouts with 2 yr cliffs which is probably the only reason not to change.

Compare this to Facebook which has some of the best talent, culture and reputation of incrementally shipping out product.

[bronbron]

What does that have anything to do with what I said?

Are you seriously saying that Zynga can't follow the same line of reasoning that Facebook did in trying to acquire Snapchat? Or did you just go off on a tangent for no reason?