Another reason this kid should've taken the money and ran like hell. In another 12 months the kiddies are going to be on to the next coolest social media trend and they'll be left in the dust.
Maybe, maybe not. I'm sure people were saying the same about Facebook a few years ago. The fact that they can still easily choose who receives their "updates" makes for a longer lasting product in my opinion. The "My mom is on Facebook!" phenomenon has led to a dropoff in adolescent usage. Snapchat is a supplement/replacement for texting in my experience with younger family members.