[janj]

Maybe I'm just too cynical a person but I thought his CTA was awkward and couldn't help thinking about how giving his readers 'homework' was a great marketing technique to automatically place him in a mentor position in the minds of his readers, helping his readers justify buying his book.

But I get your point. This wasn't a scummy piece of marketing and I found it through a very neutral channel.

[mijustin]

Hey, original author here.

I appreciate your perspective. Which CTA, specifically did you find awkward?

(As a side-note: I've had other posts with similar traffic and same landing URL. This one outperformed them by quite a bit. The launch list itself grew 2x)

[janj]

It was the homework assignment. You might not have intended it this way but I saw it as you asserting yourself as a credible teacher before earning it.

I did enjoy your article and have given you my email in hopes that I gain some valuable insight. I have always been very skeptical about sales and marketing but have tried to be open to its value. My wife has a more neutral view and can sometimes soften my stance on it.

[mijustin]

Cool, thanks. I appreciate your honesty.