Software. World of Warcraft. Text messages. Phone calls. Your gym membership. The $20k of digital goods in your IRA. Brand-name goods (the name is bits, not atoms). Ambiance. Experiences. Charity. Politics. Gift cards.
People pay for bits all the time. Don't be afraid of charging for them!
What people won't pay for is management and distribution of bits. If your job is to make sure that a bunch of atoms get from Point A to Point B, then sure. It's challenging. If your job is to get bits from Point A to Point B, then the magic word "scalability" becomes your job description. If you're not delivering those bits for near zero cost, then what are you good for?
People pay for bits all the time. Don't be afraid of charging for them!