[downandout]

I have never heard of John Kay, but think it's normally a bad sign when someone believes that a very famous person they have never met or spoken to is talking directly to them through the media. It indicates that he is either a) crazy or b) so full of himself that believes that Bill Gates read his obscure book, and was so disturbed by its content that he decided to launch a worldwide PR campaign against the ideas contained in it. Either way, this is an interesting PR strategy.