[gtaylor]

As far as target audience for this, $183/month is a pittance. From their product site:

"Amazon Redshift is a fast, fully managed, petabyte-scale data warehouse service that makes it simple and cost-effective to efficiently analyze all your data using your existing business intelligence tools."

That to me screams "enterprise" and "big data" and all sorts of other silly buzz words. Your average startup is probably not going to need this, but their target audience may view that $183/month base price tag favorably.