[david927]

You don't understand: whoever gets Big Data, beats Google. Period. Google's main business is web text search -- but the best text search doesn't stand a chance against good data search. All those pages will happily become data as soon as someone makes that breakthrough to make it feasible and compelling.

Text search is "horse-and-carriage" and Google is certainly its king. But data is the coming "automobile", and all bets in that space are off.

[AznHisoka]

But who has that data? Google. And who else??? Big data is not just the tools to analyze that data. It's also HAVING Big Data.