[gaius]

Because everything today is about the heat generated by computation. In a phone, it wastes the battery and is unpleasant for the user. In the datacentre, heat determines how much computation you can do in the volume of space you have, and how much you have to spend on cooling systems (the running of which is expensive too). So datacentre operators that already have a building are facing a choice: get a new building, or make better use of the one they have.

ARM cores are typically slower in absolute terms than Intel cores, but at a given level of power, you can run more of them.