[mwetzler]

(Note: I work at Keen IO)

Heap is cool! Clicks in JavaScript are just one type of event data. You might also have events coming from your backend servers, mobile apps, smart devices, etc.

A tool like heapanalytics is a great example of something that could be built on top of the Keen IO platform.

The main differentiator is that you analyze heap data using their web interface. Keen IO has a web interface, but we are fundamentally a query API.

You can use Keen IO to build your own custom data views and frontends, to white label analytics for your customers, or to use your query results programmatically.