[drawkbox]

I agree writers should have more of an ownership stake but think of writers at large newspapers, journalists etc. Even though they are writing for the brand they are also building their brand. So in a way Medium, Svbtle, etc are all new magazines or papers that are a chance to get noticed more. The smart brand aware writers will use it as another draw. It is a bit like a new 'guest post' combined with writing an article for a third party.

But is ev getting rich again off your content a third time? Yes he is a smart man.