A more straightforward response would just be to call for HTML to be brought back under the control of the W3C. There are certainly merits to that, but at the same time a) W3C has its own obvious flaws as the overlord of HTML, b) no matter how benevolent a dictator W3C would or could be, even democratic (or quasi-semi-democratic) control is not the same thing as actual openness in the form of de facto (not just notional) forkability, and c) there's no easy and obvious way to get the yoke of W3C control back on the necks of the browser-vendor cartel, no matter how desirable it might be.
Regardless, one important first step is for people in general to have a clear-eyed view of what the present situation really is. One necessary part of that is for people to stop having a reflexive feel-good response to the 'Open Web' slogan.
A more straightforward response would just be to call for HTML to be brought back under the control of the W3C. There are certainly merits to that, but at the same time a) W3C has its own obvious flaws as the overlord of HTML, b) no matter how benevolent a dictator W3C would or could be, even democratic (or quasi-semi-democratic) control is not the same thing as actual openness in the form of de facto (not just notional) forkability, and c) there's no easy and obvious way to get the yoke of W3C control back on the necks of the browser-vendor cartel, no matter how desirable it might be.
Regardless, one important first step is for people in general to have a clear-eyed view of what the present situation really is. One necessary part of that is for people to stop having a reflexive feel-good response to the 'Open Web' slogan.