[noptic]

Creating a good brand is hard work, and king was not willing to invest in it.

"Otherwise, it would be much easier for future copycats to argue that use of the word “Saga” when related to games, was fair play."

Well it IS fair play.

If king wants a unique brand choosing a genric word used in many game titles in the last decades was a bad move.

King messed up all others developers must pay the price.