[Everest]

Fred's response example of Google Maps really bothered me. I hate when Internet companies say "but if we wanted to make money we could advertise" Google Maps is not a recent product. Why aren't they advertising if its so easy for them to do? Wouldn't it be illogical for them to pass up revenue? the answer is that Google worries sticking ads throughout Google Maps may diminish the user experience -- which is why they can't decide to monetize on a whim.

I would expect VCs hear pitches all the time where entrepreneurs say that they haven't tried monetizing but easily can. And I imagine most of the time those pitches go in the garbage. So its interesting that Fred uses Google Maps as an example of how Internet companies can make money.