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by captainchaos
4529 days ago
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It's hard to tell from the included screenshots, but both based on the dimensions of the Facebook Ad (it looks like a "Right Hand Rail" ad and not one that run in the newsfeed) and the fact that a Mobile App Install statistic was not provided, I think its fairly likely that the Facebook Ad in question might not have been the Mobile App Install [1] format. That type of ad can be targeted only to people who are consuming Facebook via the Facebook client for your desired Mobile OS (in this case Android) and the call to action will be direct install. It will also indicate precisely how many install occurred via the Mobile App Install conversion stat. The add in question would have been a link to the play store via the web -- even if the user is not on a mobile device. If I am correct (I can't be sure given the article), the results are not surprising. A properly run Mobile App Install Campaign can yield sub $2 installs depending on the app being advertised, but that assumes requires some experience running online ad campaigns. [1] https://developers.facebook.com/docs/reference/ads-api/mobil... |
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