[oneeyedpigeon]

As far as I (from the UK) can tell, this is largely a US (North American?) term, rather than one with much use in any other English-speaking country. Some example usage: the phrase "bro's before hoe's" is a hilarious exchange amongst a group of 'men', implying that men are to be valued above women, who are all sexually promiscuous anyway (and, by the way, that's bad when it comes to women, as opposed to being something to be admired in a 'bro').

Those are the kind of connotations conjured in my mind when I see the name of this software tool.

[aaren]

I had actually taken 'bros before hos' as a reminder of the importance of maintaining your long term friends whilst romantically engaged, expressed through the medium of gender-loaded words that rhyme and assuming the heteronormative paradigm.

My interpretation was that there was no value judgement being made and that this could be equally well articulated using any rhyming words that could indicate a romantic coupling (I've also heard 'chicks before dicks'). That was how I thought about it, but I don't get to choose who feels offended or marginalised by my usage.

Thinking about it now though I've also heard 'mates before dates' which I take to be neutral. Is that a safe way to express the pithy sentiment of prioritising your friends?

[oneeyedpigeon]

Sure, the phrase certainly has the meaning you refer to, and probably primarily has that meaning, it's just the fact that it comes loaded with other nasty connotations I don't like. If you wish to express a preference for friends over romantic partners, though, I think "mates before dates" is pretty fantastic :)