Ok, I'll give you a pass if you are from Italy, for example.
However, the story was about the Bay Area... and growing up in California I noticed a trend that exploded about 10 years ago.
Fancy, casual restaurants stopped selling sandwiches and "grilled-cheese",
upgraded the bread, and started calling them Panini.
The price was also increased by $5 dollars/per for a marginally better product.
Fancy, casual restaurants stopped selling sandwiches and "grilled-cheese", upgraded the bread, and started calling them Panini. The price was also increased by $5 dollars/per for a marginally better product.
Coffee has had a similar retail transformation.