[fatrachet]

A third option other than hit-piece or vendetta would be just page views.

A lot of tech writers and bloggers just write counter pieces to popular articles in the hope to get read, spread and shared by whoever dislikes or disagrees with the original article. It's become very common to see articles like "Why [insert yesterdays top HN post] is wrong/will never work/is flawed/..." on HN and reddit.

[nkurz]

I'm willing to believe that page views are his and his employer's intent, and I'm willing to believe it would be titled as it is, the level of vitriol in the content makes me think there must be something more.