[avalaunch]

If you order pizzas and pay for them, you're completely the transaction as expected. If you order a car from a car service and then cancel it, you're not. The fact that a cancellation fee exists doesn't give you the right to use the system in such an unintended manner.

A better analogy than the pizza analogy might be a "customer" repeatedly buying clothes with the intent to wear and then return them. Despite the fact that there is a return policy in place, the fact that the customer never intended on keeping any of the clothes makes his behavior fraudulent.

[eridius]

There is nothing illegal about repeatedly buying clothes, then returning. If I do that enough the store may bar me from the premises for being exceedingly annoying, but they certainly can't charge me with anything.

[yapcguy]

Another example is a cafe.

Get a bunch of people to repeatedly queue up but when they get to the counter decide they don't want to order anything.

Just the sight of a long queue outside the door is going to put off legit customers

Clearly Uber are engaging in activities to disrupt and cause harm to the business of their competitor.

[avalaunch]

I said it was fraudulent, which it definitely is. Whether or not it fits the legal definition of fraud is debatable.

[aidenn0]

Some localities do have laws forbidding buying something with the intent to return it.