[ivanyv]

12 years ago I started a vertical social network for schools. We tried to hustle and visited schools one by one to sign them up. It crashed. Hard. Over time it evolved into a simple school directory, and after 3 years or so, it started making consistently about $300/month on AdSense. Revenue continued to rise (slowly), and now somedays it breaks $200/day. In the last 10 years I've spent like a week at most on the site.

Weren't it for years of stupid decisions (and a family, the one best decision ever though), I could almost live comfortably off of that.

Motivated by breaking $100/day a few months ago and now $200, I'm using it as a sort of template to launch other sites. By this time next year I might actually break $10,000/month and then finally relax :)

[ericthegoodking]

How do you bring traffic to your site?

[ivanyv]

At first I did lots of SEO, good page titles, meta tags, links from other sites. It brought modest traffic. Since then I haven't done much but the traffic keeps growing.

Part of the explanation is that is has a pretty long tail.

[ericthegoodking]

Interesting, is your product like a "yellow books" for schools?