[ThomPete]

I think you are reading too much into what I mean with numbers game.

There is plenty of legitimate cold calling one can do without pissing someone off if you do your homework and make sure you actually are offering them something they might need.

(for instance figuring out if they have recently complained about current service X they are using)

Just keep in mind that your conversion ratio is going to be low and you only have so much time to build a business.