[conrey]

Yes, best thing to do is research the hell of them before you make any call or email. Some great articles that I've shared with my team:

http://www.startupmoon.com/how-i-got-meetings-at-twitter-lin... http://life-longlearner.com/how-to-cold-email-prospects/ http://okdork.com/2013/04/18/cold_email/