[ulms]

Absolutely. Years back, my wife bought me an AppleTV as a gift from Amazon, but had it shipped to an old address in the Bronx - whose current tenants happily signed for and took the package. When we realized it was delivered and signed for, we called them with the situation, and with literally zero hassle, sent us a new one to a new address, free of charge. I don't expect that this is common, and I would never expect them to do it for me again, but it won my customer loyalty more than any other company has thus far.