[guynamedloren]

> FOCUS ON ENGAGEMENT QUALITY BEFORE ENGAGEMENT QUANTITY

I'm glad they touched on this. I've heard from several sources that many VCs don't care about engagement at all, as long as growth is massive - which seems crazy to me.

For my own SaaS, I'm focusing entirely on engagement and getting the service right before scaling up. I'm constantly talking to early users, gathering feedback and iterating. It's a slow and painful process, but it's reassuring that Intercom also did this.

[simonw]

It's a tricky balance to get right. If you focus on quality for too long, you may mis-time your growth efforts and find yourself with a fantastic product and not enough users to keep it viable / raise more money.

A great company needs both growth and engagement.

[alasdair_]

Sometimes it's worth focusing on quantity over quality fairly early to allow you to get enough data to improve quality. It's not really possible to A/B test effectively with 3 users and sometimes the data gathered on engagement can be skewed if we are dealing with very small sample sizes.