[matthewbadeau]

I think it's just the basic design. Here are a few examples using motherboard as a root word:

http://mother.com/

http://mother.net/

http://motherboard.com/

http://www.motherboards.com/

I think it has to do with a single color header, half the page with plain blue links and the other half with a stock-looking photo.

[tptacek]

Those pages all do look super spammy to me. The Truecar one doesn't, at all. Weird!

[bane]

I think once you start to scroll a bit you realize it's not, but the bit above the fold definitely looked like a domain squat.

[pjc50]

I initially didn't notice that there was a "fold"!