[robmclarty]

The article was about how great Apple names things and how bad everyone else does. My point is that Apple's names aren't some brilliant miracle of nomenclature like the article makes them out to be.

Obviously if I'm going to drop $500+ I'm going to kick the tires and take the product for a spin around the block to see how it feels (and maybe even read its specs).

I think what Apple does do well, and which the article points out, is that they limit their offerings to a number I can count on one hand, the differences between each being obvious tradeoffs (e.g., performance vs. portability) which consumers can actually decide between. This empowers consumers, makes them feel good because they understand what's happening, and likely leads to increased sales.