We are attempting to aggregate and index people's health tracking data using our proprietary algorithm into one healthy living score. Would love feedback on UX as well as general concept.
Hey Mac - great looking stuff. The marketability of a single healthy living score is pretty clear, but isn't it a fairly artificial and opaque approach to making an actual measurement? The measures inherent to the donut chart-y UI element that's part of your site's hero loop (appears to be hydration, nutrition, sleep, activity) looks more useful to me than the single score.
I think to an individual at the moment the segments MAY be more useful than the metric itself; however, the value of the metric becomes more apparent when comparing individuals or populations. I know I get really excited about the prospect of being able to better index cities, states, etc. That is really interesting observation though.
The "metric" in this case is a score contrived using your proprietary algorithm. The value I read you describing appears more relevant to you/others interested in measuring populations. It doesn't seem especially helpful to the individual. To imagine one person say, "hey, I'm a 41, you're a 36" sounds like personal vanity metrics.
It's like two people comparing their BMIs - it doesn't tell a lot. I do see your app being potentially _very_ valuable in being able to tell individuals when their behaviors are or are not in line with vetted guidelines, or _nudge_ (heyo!) them to do healthful things at a rhythm in line with their best days.
I once worked on a payments platform whose viability depended on mass adoption. One of the reasons we failed, I believe, was due to being more focused on feeding data to merchants and banks vs. providing value to the consumers who were the actual
ultimate hurdle to adoption.
Yeah that is a great point. Funny enough, the original platform we launched about 18 months ago was geared exclusively for corporate wellness, but after reading the market we realized there was a significant niche here in comparison amongst friends using different tracking applications.
I say all this because I think we realized even B2B platforms need to have consumer appeal to be successful. I think once we are able to integrate more platform and build and more social hooks, it will be more appealing to users. Love your feedback though - think you have some wonderful points.